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 Photo courtesy of www.sxc.hu
As you may have noticed, numerous advertising agencies are keeping more of their production and post-production in Massachusetts due to the MA tax incentives.
Boston has been seeing an influx of feature length films being shot throughout the region. The Ad community is also taking advantage of these tax credits. According to the Massachusetts Production Coaliation, "a single commercial or a series of commercials for one client with production expenses over 50K in a consecutive 12 month period" are considered "a motion picture" and qualify for the tax incentives. All commercials must be made in Massachusetts, in whole or in part, for theatrical or television viewing. The tax code, which passed back in 2007 ,includes some of the following provisions:
* 25% credit on all spending in state * No sales tax on production spending * No caps. No limits. A complete summary of the tax incentives can be found here. As you can see, these tax credits apply to production and post-production for advertising as well as film. Good news for Boston's Ad community during this economic crunch.   Photos by MichaelBlanchard.com The Hatch Awards had a great turn out again this year, thanks to months of planning from The Ad Club. It's always nice to see everyone in the ad community mingling and checking out the great work that has been created in our area. Finish and Soundtrack Boston were proud to sponsor the event and the AirCraft Music Library also donated music to be used during the ceremony. Congratulations to all the winners, especially Gary Koepke, Lance Jensen, Tim Blount, Kapil Kachru and Shane Hutton from Modernista! who took home Best of Show for the Modernista! website.   We recently finished building a film-style ADR room that's fully equipped with a Panasonic video projector and a 90" Stewart projection screen. Stage G is now available for all of your ADR needs. So, if you don't get clean audio during your shoot, feel free to bring your talent into Stage G to record new audio to match your picture.
For booking, please contact Beth Gimbrone. You can reach her at bgimbrone@soundtrackboston.com or 617-303-7500. AirCraft has decided to expand into the business of representing "Independent Artists," to expose the recordings of singer/songwriters, bands and other musical artists to the advertising and film worlds.
We've started gathering material that represents a broad range of genres, themes and eras. Over the next month, we will start adding this new material to our online search engine. This way you will be able to type in search criteria such as genre, energy, quality of production, region (i.e. Seattle, Brooklyn, Boston), etc., instead of sifting through a slew of demos and MySpace pages. All of this music will be pre-cleared and immediately available for licensing. We hope this will be a mutually beneficial project. One that will provide independent artist with more exposure, and one that will make it easier than ever for you to find the musical flavor you're looking for! For more information, please contact us at indiecatalog@aircraftmusiclibrary.com.   From Left: Beth Martychenko, Courtney Milan, Beth Gimbrone, Meredith Kelly, Dena Raffa, Jaime Guild & Liz Cost  From Left: Carron Pedonti, Amy Blankenship & Delia Kipp Thanks to all who attended our "Ladies Night Out" at DaVinci this October. Good times, food and cocktails were had by all. It was fantastic to see so many women in our industry making time to exchange ideas, unwind and slow down just long enough to have some fun. Special thanks to Margie Sullivan from Redtree for helping us host the evening. Hope to see you all again next year!!
 A Note from RobFor over 30 years we've been steering The Soundtrack Group to a place where it has the size and capability to handle the largest national ad campaigns and mixing of A-list Hollywood features, yet small enough to know that you like your mocha lattes with just a dash of sugar. This newsletter is our way of keeping you in touch with the things that The Soundtrack Group is doing to use developing technology, a terrific staff and a little chutzpah to handle your projects.
  From Left: Mark DeSimone, Harry Connick Jr. & Jan Petrov in New York working on ADR for Chilled In Miami
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Winter 2009 | Vol. 20
Features: Tax Credits Benefit Ad World "Stage G" Now Up And Running AirCraft Goes Indie Hatch Awards A Success 2nd Annual Ladies Night Photo Op Soundbytes: Ads-Up - New York Ads-Up - Boston Scott Cannizzaro worked with producer Doug Gorannson from Gearon Hoffman on Spanish and Italian spots for Banfi Wines. In addition, he has been continuing his work on Jameson with TBWA, produced by Sue Rosenberg. He has also been recording and mixing corporate videos for Fuji Medical with producer Lisa Meditz for Marquardt and Roche & Partners. Plus, he has done work with Dan Aron on radio spots for Banquet, Exxon Mobil with Matt Hill, producer, and Blue Cross /Blue Shield of Alabama for Luckie and Company. At the same time, he has worked with Rapp Collins on their new Brand Launch as well as their new Kaiser spots for Amy Teter and Wing Cheung, producers. Marjorie Clarke at Uniworld also came to Scott for her Burger King spots, as well as Time Warner Cable, and Lincoln. Brenda Maggio has come in to work on spots for UCONN. Dan Brennan, back from his awesome summer tour, worked with Kathy Boucher on Travelodge for Decker Advertising. He continues to work with Mickey Strider of Trahan, Burden and Charles on spots for Smart Balance, Press Box & Empress Casino. Dan has also worked with Sue Rosenberg and TBWA on Jameson, and with Marjorie Clarke of Uniworld on Burger King and Lincoln. He has also worked with The Richards Group on Game Stop and with Dorothea Gillim from Soup2Nuts on their new Demo. He recorded narration for two documentaries, IOUSA with David Walker and The Death of Lincoln for An American Experience, not to mention he recorded voice over for a new episode of King of the Hill. Ads-Up! - Boston As summer exited, some interesting folks took refuge in sunny Studio E with Kevin McLaughlin. Hill Holliday’s Eivund Ueland and Kim Swensen brought over some John Hancock TV spots. Chris Castagnola and Sara O’Reilly from Gearon Hoffman, along with their clients Amy Slife and Sandy Fasules, gave us chills and thrills with the Museum Of Science’s Goosebumps / Mythic Creatures radio. The lovely Harriet Zerder mixed some Bob’s Stores radio, and from their homes in the frozen north (Vermont) “Coal” O’Dell and “Gym” Hickey produced radio for Brattleboro Memorial Hospital. Mike Secher has been busy this quarter working on new music for CVS with Alex Vainstein and Bill Seeger from Hill Holliday. In addition, he has mixed some Hummer TV spots with Alejandra Ravassa and Jessica McMahon from Modernista! He also worked with Zeke Bowman on some Orbitz and Mass Mutual spots. Deirdra Abelli and George Koukkos from Allen & Gerritsen were in Studio D with Brian McKeever a lot over the last quarter working on Waters. Margie Sullivan from Redtree also did multiple EF Educational Tours TV spots with Brian. And Dave Lombardi stopped by to mix some Scottrade spots with Gearon Hoffman. In between mixing spots for Chili's with Lisa Belden and Tim Burke from Hill Holliday, and Pearle Vision spots for Arnold with Trish Paulauskas, Brian Heidebrecht played golf with Bryan Sweeney from Hill Holliday, Mike Lawson from Arnold, Derrick Deluties from Lunchpail, and Rich Swietek from Rattle Advertising. In addition, he played tennis with Ken Kingdon from Mullen. Besides that he has mixed CVS spots with Carissa Marlowe and Vanessa Macedo from Hill Holliday. Howard Carle created another radio spot for KSV Boston's client Arbella Insurance with Creative Director Doug Chapman, Copywriter Pete Valle, Producer Daryl Warner and Account Executive Rebecca Tehrani. He also mixed multiple radio and TV spots with Kim Daniels and Gail Schoenbrunn from Boathouse and their client NStar. Colin Sheehan, Sara Ventetuolo and Sara Webby from MMB came by Studio C to mix a slew of new TV and radio their client Subway. Mike Letourneau just finished a large DVS project for Disney Theme Parks and WGBH. He is also well under way with the Boston Beer and Samuel Adams radio campaign. At the same time, he has been doing various radio work with Arnold and Tag Body Spray, advertising the "Survival of the Freshest" tour. In his free time, he has been composing a fair share of AirCraft tunes. Our new ADR stage is up and running! Kevin Jette has settled in by working on film projects like New Line Cinema's Ghost of Girlfriend's Past with director Mark Waters, Fox2000's Bride Wars, Utopia PLanatia Films The Box with director Richard Kelly, and Universal Network television's Monk with Tony Shaloub. At The Movies Tom Fleischman has had a very busy year mixing an impressive slate of films such as Spike Lee's Miracle At St. Anna, I Bring What I Love, and the new Fox 2000 feature starring Jennifer Aniston and Owen Wilson: Marley & Me. Bob Chefalas has been in Stage A wrapping up the mixing for the Jessica Alba / Hayden Christensen feature Awake (The Weinstein Company), as well as a final mix for Extreme Movie (also Weinstein), and predubs for Soul Men and Marley & Me. Colin Weeks has been busy with Ad and TV work. He continues to mix Nickelodeon's smash hit Naked Brothers Band, not to mention he recently mixed some interesting trailers for IFC: the new Madonna film, Filth & Wisdom and the animated Halloween themed Fears of the Dark. Plus, he has been working with sound designers Mario Lavin and Geert Donker for Geurrilla Games new video game. He has also worked with Brenda Maggio on spots for Harvey Window and with PS260 on cinema spots for JC Penny. ADR continues to roll along with Doug Murray, Beaux Neylon & Mark DeSimone. Some recent projects of theirs include the new TV show Fringe, Ugly Betty (which has moved to NY for their 3rd season), Starter Wife, Knight Rider, Life on Mars and Stylista. These are in addition to Law & Order, SVU, Criminal Intent, Gossip Girl, Lipstick Jungle and Naked Brothers Band. They have also worked on ADR for When in Rome, I Love You Man, Stepfather, Everybody's Fine, The Box & Dragonball, Tenure, Sex and Lies in Sin City, Righteous Kill, Humboldt Park, A Perfect Getaway, Everybody Hates Chris, Orphan, I Love You, Beth Cooper, An Education & The Unborn. Hot Wax Andy Wallace has been on a tear with projects like Good Charlotte (Sony/BMG), Plain White Tees (Disney), Kaiser Chiefs (Polydor), Three Doors Down (Universal), The Rascals (Deltasonic) and Interscope acts The Like and Dashboard Confessional. Andy, John O'Mahony & Jan Petrov were also back in the studio mixing the latest Shiny Toy Guns album. Tim Montgomery has been very busy this month working on Stop & Shop Holiday spots with producers Jen Mckenzie and Rachael Wilcox. These spots will start airing around Thanksgiving. Toar Winter has also been busy. He has been working on a Bank of America project with producer Gretchen Taipale from Hill Holliday. He is also gearing up for a big McDonald’s campaign with Arnold that is starting up at the end of this month. Tim Kane has recently been working on Dunkin Donuts with Gretchen Taipale and Jim Buckley of Hill Holliday. Bruce Bolden, our Senior Colorist, has had his telecine suite busy with producers Jen McKenzie and Rachael Wilcox from Mullen on Stop & Shop, not to mention he has been working on some Toyota projects with producer Sherry McLenon of TCAA. Our projection screen has also been is use. We have screened the independent film Captive Beauty by Untold Productions, which both Bruce Bolden and Tim Montgomery worked on. AirCraft Music Library Looking for music for your Holiday projects? Check out our 2 new Holiday disks: Rock-Xmas & Holiday Guitar. For a complete list of all of our Holiday music, click here. Full-lengths cuts available upon request. Give us a call at 800-343-2514 or shoot us an email and we'll take care of it! Why choose AirCraft? * 192 disks (2,000+ songs) * 25+ new disks a year * Available on CD, DVD, or hard disk (as wav, aiff, mp3 or Soundminer-wrapped bwav) * Quality customer care * Flexible licensing options * FREE music searches Search & Preview our library at www.aircraftmusiclibrary.com. |
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From time to time, we'd like to keep you, our valued client, informed about the occasional event or happening that we may be hosting or involved in. We will never share your email address for any reason to anyone outside of the Soundtrack Group.
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